Websites Built On Solid Foundations
“A modern mansion may be pleasing to the eye but if it’s built on shoddy foundations it will ultimately fail.”
What is the purpose of your website? Conversion. In order to achieve conversion there are a plethora of boxes you must tick; from the psychology of colour choice to valuable and well written content.
Having a modern template with a welcoming colour scheme and elating imagery are certainly two of the boxes you want to check off as they are vital to visitor retention. However, many website designers who create sites that fit this description fail to realise that before a visitor can be retained and converted, they must be attained.
Attaining customers is where the well-known abbreviation SEO comes in to play, ‘Google Optimisation’ to put a more modern spin on it. There are quick win options such as pay-per-click that are available but in a perfect world these tools are only used as a short term necessity, rather than a long term investment. Your natural position on Google is much more important as it will undoubtedly provide you with free traffic should you rank well amongst your competitors.
When we build a website the design element, whilst being no less important to us, plays second fiddle to what goes on behind the scenes. Keyword research is imperative to understand market competition and to highlight where you can fit into it with the best long term results. Implementation and density of keywords is also important, is your content optimised well enough for Google to provide the end user with your page as a solution to their problem?
Our process is thorough and relentless and WILL get you found.